PAINT ANYWAY STUDIOS
Workshops, lessons and more… Life is short, paint anyway!
Located at 333 Newark St. Hoboken, Nj at the Neumann Leather Factory, 5th Floor, Building E
Contact: Michelle Doll: Michelle@michelledoll.com
Using Instagram to Take Control of Your Career
Over the last few years, instagram has become an incredibly powerful visual platform for the art world. Artists in particular can use it to take control of almost every aspect of their career in a way that was impossible before.
This two hour intensive workshop will cover you everything you need to know about instagram as an artist. It will teach you how to use to present and sell your work, form relationships with collectors, gallerists and critics, and create communities of artists you trust and admire. It will cover the following:
a thorough explanation of current instagram algorithm, and how to use it to your advantage as an artist
how to build an engaged community around your art
setting up your account in a way that is both professional and authentic
how to present your work the right way for this particular platform
algorithmic vs chronological and how to correctly use them to grow your audience
how to find the correct hashtags for your work
what to avoid (both content and behavior that slows down the growth of your audience)
influencer marketing and the strategy for using it
The workshop will give artists the tools for adjusting their photo reference and preparing it for painting and drawing. Using Photoshop effectively will bridge the gap that many artists have between taking photographs and using it as a good reference for artwork. An effective reference is an integral part in creating a successful artwork. Beginner to Intermediate Level.
Day 1: Intro into Photoshop and Basic Tools
Part 1: Overview of the main functions in Photoshop:
*Basic tools with the shortcut keys
*Properties of a file: resolution, file size and dimensions
*Preparing the Photo Reference
Part 2: Adjusting the image
*Image / Adjustment functions
Part 3: Gridding the image for printing
*Rulers and creating a grid
*Printing image and its parts
Day 2: Frankensteining
*Learn how to seamlessly combine parts of difference photographs to create a solid reference.
*Adjusting for photo distortion: scale and perspective
*Recovering “lost” information
*Adding or removing various parts
*Edit / Transform Tools
*Vision of the final reference
What to bring: Laptop with current version of Photoshop installed
Small Group Lessons
Offering small group private lessons from Paint Anyway Studios in Hoboken, NJ. The lessons are designed to give each student personal, one-on-one training as they work on their own specific painting or drawing project. Limit 6 students. Three-hour minimum.